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Earth Tone Color Palettes

12 free palettes with hex codes. Natural browns, clays, olives and sands. Click any color to copy it.

About earth tone palettes

Earth tones are the colors of soil, clay, stone, wood and dry grass: browns, tans, terracotta, ochre, olive and muted greens. They are mostly warm, low to medium in saturation and medium to dark in lightness, which makes them feel grounded, honest and calm.

Earth tone palettes suit organic and sustainable brands, interiors, coffee shops, outdoor gear, wellness and anything handmade. Use the lightest sand or cream as a background, a deep brown or olive for text, and a clay or terracotta as the accent. Because many earth tones sit in the middle of the lightness range, check that your text and background pair has enough contrast.

12 earth tone palettes

Terracotta

Best text pair:Aa#6B4226 on #F4E1D26.8:1AA

Open in generator

Desert Sand

Best text pair:Aa#8B7355 on #F5DEB33.4:1AA large

For text, useAa#000000 on #F5DEB316.0:1AAA

Open in generator

Clay Pot

Best text pair:Aa#7A4B3A on #F2E3D55.8:1AA

Open in generator

Olive Grove

Best text pair:Aa#3B3C36 on #A9BA9D5.4:1AA

Open in generator

Moss and Stone

Best text pair:Aa#4A4A40 on #C9C5B95.2:1AA

Open in generator

Canyon

Best text pair:Aa#5B2C17 on #F3D9B18.5:1AAA

Open in generator

Coffee House

Best text pair:Aa#3E2723 on #ECE0D110.6:1AAA

Open in generator

Savanna

Best text pair:Aa#D4A373 on #FEFAE02.2:1too low for text

For text, useAa#000000 on #FEFAE020.0:1AAA

Open in generator

Mushroom Forest

Best text pair:Aa#582F0E on #B6AD905.1:1AA

Open in generator

Adobe

Best text pair:Aa#283618 on #FEFAE012.2:1AAA

Open in generator

River Clay

Best text pair:Aa#8D6346 on #EDE0D44.0:1AA large

For text, useAa#000000 on #EDE0D416.2:1AAA

Open in generator

Sage and Sand

Best text pair:Aa#7D8471 on #EFE6DD3.1:1AA large

For text, useAa#000000 on #EFE6DD17.0:1AAA

Open in generator

Tips for earth tone palettes

  • A deep espresso brown is a softer alternative to black for text.
  • Add one muted green to warm browns to keep a palette from looking flat.
  • Earth tones photograph and print well; they're forgiving across screens and paper.

More palette themes