Winter Color Palettes

About winter palettes

Winter palettes come in two moods. The cold one uses snow white, icy and steel blues, silver grays and pale lavender: crisp, clean and quiet. The festive one adds evergreen, holly red, gold and the warm browns of a cabin or hot chocolate, for the holidays.

Icy palettes suit winter sports, skincare, tech and clean, modern brands; festive palettes suit seasonal campaigns, greeting cards and gift guides. Icy colors are very light, so use a deep navy or charcoal for text. In festive palettes, red and green side by side are hard to tell apart for people with red-green color blindness, so separate them with white or gold.